The Hong Kong Institute of Human Resource Management

Build Corporate Internal Branding and Offer Unique Values: From Employee Experience (EX) to Customer Experience (CX)

Date: 2024-10-30
Time: 9:30am - 12:30pm
Pricing: Member: $500 Non-member: $750

Language: Cantonese (with English materials)

Venue: HKIHRM, Units 1810-15, 18/F, Millennium City 2, 378 Kwun Tong Road, Kwun Tong, Kowloon, Hong Kong (3-minute walk from Ngau Tau Kok MTR station exit A)

***Member Sepcial Offer: Register with one non-member and get $200 off****

*Eligible for the free ticket

New Member Bundle Offer Terms & Conditions

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This interactive workshop presents the concept of CEX—a mindset that emphasises the simultaneous growth and development of both Customer Experience (CX) and Employee Experience (EX). By adopting this holistic approach, organisations can create a seamless experience that begins with internal branding and extends outward to customers, ensuring a consistent and impactful brand experience at every level.

Key Highlight

Learn Employee Experience (EX) and Customer Experience (CX) effectively to enhance practical application branding with Patented Tools - Experience Archetypes® and other innovative tools
Interactive, action-filled and fun activities to reinforce learning
CEX real cases and examples of organisations

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